Technology: Web

Before implementing the integrated healthcare platform, Torus Health faced several challenges:

• Lack of Transparent Medicine Pricing: Consumers often struggled to find the best prices for medicines due to varying costs across different suppliers.
• Limited Customer Engagement & Retention: There was a need for an effective referral system to incentivize users while driving sales.
• Complex Multi-Partner Ordering Process: Managing multiple pharmacy, lab test, and doctor consultation providers within a single platform required seamless API integration.
• Difficulty in Checking Product Availability: Users needed a real-time stock availability feature that would allow them to check if medicines were available from specific pharmacy partners in their location before placing an order.
• Limited Access to Specialist Doctors – Users needed a dependable and convenient way to book consultations with qualified doctors for medical services.
• Limited Insights into Customer Behavior: Without advanced analytics, understanding customer behavior and engagement patterns was a challenge.

EMed HealthTech developed a customized and scalable healthcare platform tailored to Torus Health’s needs. The solution successfully addressed all challenges through:

• Smart Medicine Price Comparison: The platform aggregates and compares prices across leading suppliers, enabling users to find the most affordable options effortlessly.
• SuperBuddy Referral System: A reward-based referral program was implemented, boosting user engagement and promoting organic growth through peer recommendations.
• Seamless ePharmacy & Lab Integration: The platform integrates with multiple partners for:
  • Pharmacy Orders: Users can place orders with TATA 1MG, Pharmeasy, Flipkart Health, Netmeds, Apollo 24/7, and Pharmacy Bazaar.
  • Lab Test Bookings: Users can book tests with Redcliff Labs, TATA 1MG, Mfine, Orange Health Labs, Oncquest Labs, Aarthi Scans and Labs.
  • Doctor Consultations: The platform enables users to consult with Torus Health and Apollo 24/7 doctors for medical services.
• Real-Time Product Availability Check: The integration with 1MG allows users to check medicine stock availability based on their pincode, ensuring they can place an order with confidence.
• Data-Driven Engagement with CleverTap: The integration of CleverTap provides real-time event tracking and analytics, improving marketing strategies and user retention.

Before developing an online platform for doctor consultation, BCCI was facing the following challenges:

• Not getting Online & Ontime consultation for players
• Every time doctors and coaches need to check the health & fitness of the player
• As a result, Recovery time was too long

BCCI has now a Telemedicine platform for smooth and speedy health services to their players through a virtual consultation. Players are receiving medical advice, care & treatment. So Healthcare service becomes more accessible & convenient for their team.

• Get on time Consultation & recovery
• Check and manage the Medical History of Players online
• If 1 athlete consulted multiple doctors from different locations, then the athlete report can be shared with all of them.
• Easy access to the health & fitness of the athletes whenever they need it.

They have tied up with a leading pharmacy store chain in Ahmedabad through which they wanted to route their medicine orders and similarly, they needed the same functionality for the lab appointments also.

Another challenge was to get the word out to the public at large, for which they wanted to give 2 free doctor consultations to the people ordering medicines through them and also to those installing their app for the first time.

On top of this, they wanted functionality that enabled doctors to pre-define medicine baskets that get automatically recommended. The doctor can then modify them on a case-to-case basis and share the prescription. So that they do not need to pick individual medicines every single time.

They bring small pharmacy owners online and then do the marketing on their behalf. As My Family Pharmacy set out to implement this complicated concept in the city, they needed to convince both the medical store owners and end-users. They were also required to provide the delivery personnel facility to the pharmacies that didn’t have them, so they needed to verify the order delivery. It was pretty challenging to develop all the requirements while keeping the user journey smooth.

Avisa has tied up with 1mg for medicine delivery to other areas and with Portea to extend lab booking services to patients’ homes. They needed a way by which their patients could access those services and avail of exclusive offers. They also wanted to differentiate their services and present them in such a way that would not overwhelm their patients. They needed an easy-to-use interface for their vast array of services.