Medicine Delivery App Development: How Your Pharmacy Can Sell Online?

Medicine Delivery App Development: How Your Pharmacy Can Sell Online?

The competition in the healthcare sector is intensifying day by day. If you are running a pharmacy business and wish to expand it further, you first need to devise a solid strategy to make your business stand out and attract more business. 

Online pharmacy apps and medicine delivery apps are among the top trends in B2C and B2B healthcare segments, creating colossal business potential and widening reach for pharmacy businesses. 

 

The Role of Medicine Delivery App Development Today

Hopping from store to store to find prescription medicines is not something today’s consumers prefer to do anymore. With telemedicine spreading as an efficient and affordable way to access quality healthcare and medication from the comfort of their homes, people are increasingly warming up to medicine ordering apps and online pharmacies.

Pharmacy businesses have also gone to great lengths to make the ordering process as simple as possible for their customers. People can easily browse through all the different categories of medicines and add the ones they need into the cart. Then they need to add the delivery address and choose the payment method, and they will receive the medicines right at their doorstep.

Pharmacy businesses can attract and retain a larger customer base by offering medicine delivery services. Medicine delivery apps are a lifesaver for people who want to avoid long queues at their local pharmacy. This is especially true for elderly patients suffering from various health complications.

 

Top Reasons for the Popularity of Medicine Delivery Apps

Online pharmacy apps have been enjoying widespread popularity over the last couple of years. In 2020, the coronavirus pandemic forced people inside their homes, generating an almost 60-70% rise in consumers buying their medicines online. This trend urged more and more pharmacy companies to launch their own apps to serve the market demands and grow their business. 

Here are some reasons why medicine delivery apps are so popular:

Quick ordering process: Ordering medicines on an online pharmacy app is super easy as you only need to search for the prescribed drugs, add them to your cart, and confirm your order. And you can do all this in just a few clicks!

No traveling needed: You don’t need to step out of your house or hop from one store to another when using a medicine delivery app. Your order will be delivered to your doorstep by the pharmacy. 

Numerous discounts: Apart from saving on travel expenses, you can also get heavy discounts on your orders. Pharmacy companies often provide medicines at a competitive price to attract more buyers to their online store.

Access to detailed information: You can access all the information regarding a specific medicine prior to buying it right from the app. You can check all the details from the ingredients to benefits and probable side effects.

Instant notifications: Medicine delivery app development companies offer instant push notifications to keep users informed of orders, restocking of particular medicines, discounts, and so on. 

 

The Main User Roles and Features in an Online Pharmacy App 

Before you dive into the medicine delivery app development process, it’s essential to decide on the features you want to include in your application. Usually, such apps consist of three separate panels – the customer app, the pharmacist panel, and the admin panel. Below are some key features that you can include to make your app stand out from the rest.

The main features of the customer app:

  • Intuitive UI – An easy-to-use app interface can boost user engagement and satisfaction.
  • Quick search – Easy search features to allow customers to find the medicine they are looking for.
  • Prescription upload – Directly upload a picture of your prescription from your phone gallery.
  • View order history – View past orders in just a few clicks and reorder the required medicines.
  • Customer wallet feature – Enable customers to make quicker payments and process faster returns through the customer wallet option.
  • Alternative medicine search – Easily identify the substitute medicines with the same composition as those you are searching for.

 

Key features for the pharmacist panel:

  • Product catalog management – Divide the available medicines into different categories to make finding the right medicine easier.
  • Information management – Add and update the details for all the available medicines.
  • View orders – View orders and accept or decline them depending on availability.
  • Real-time chat – Instantly address customer queries with the in-app chat feature.
  • Report generation – Generate sales reports in just a few clicks.

 

The main features of the admin panel:

  • Order management – View, manage and track all orders from the admin dashboard
  • Returns and refund management – Accept return requests and process refunds directly into the customer’s wallet or bank account.
  • Targeted discounts – Provide targeted discounts to customers based on their browsing history and past orders.
  • Reports and analytics – Generate reports instantly from the app.

 

Five Ways an Online Pharmacy App Can Help You Sell More Online 

If you are looking to boost your sales figures, here are a few reasons why launching an online pharmacy app can benefit your business.

  1. Provides a competitive edge: Launching an intuitive and efficient app can help your business stand out from the rest of your competitors. Moreover, you can sell your products at a competitive price by offering discounts to attract more customers to your brand.
  2. Showcase products effectively: A mobile app makes it easier for pharmacy businesses to showcase their entire range of products to potential customers. Moreover, customers can also gain access to all the necessary information about the product before purchasing.
  3. Better customer experience: When you build a fast and efficient app that customers can use without any hassles, they will be more inclined to stick to it. Be sure to include a range of practical features to ensure a positive customer experience. This will help you boost the online sales value.
  4. Boosts brand loyalty: The only way to increase brand loyalty and develop a solid customer base is by providing them with the services they need efficiently. And a mobile app can help you achieve just that. When you provide a positive shopping and delivery experience, customers would also opt to use your app for future orders.
  5. More efficient marketing: You can use your medicine delivery app to implement a strategic marketing plan. Since people spend a considerable part of their time using their smartphones, your customers are more likely to view promotions and deals that appear in the form of app notifications.

If you haven’t yet planned to launch a medicine delivery app, now is the time to take the plunge. At EMed HealthTech, we offer exceptional online pharmacy app development services to help boost your business revenue. Reach out to our expert team with your requirements today!

B2B Online Pharmacy Accelerates the Digital Transformation of Local Store

B2B Online Pharmacy Accelerates the Digital Transformation of Local Store

E-commerce has been around for a while now, slowly but steadily becoming a significant part of the average shopper’s habits. The pandemic has given this market a major boost, and the only way to go is up! However, the playing field is still wide open when it comes to online pharmacies. 

One of the crucial deciding factors in how pharmacies will perform in the near future is their ability to move ahead with changing market patterns and incorporating digital technologies. Online pharmacy apps are a great way to secure your market share with the rapidly evolving technology. Read on to find out how b2b online pharmacy apps are bound to speed up the digital transformation of local pharmacies.

 

Changing Expectations

The modern consumer wants convenience! With high standards in order, shipping, and overall customer experience, set by large retail brands, customers expect the same from their healthcare providers.

With a B2B online pharmacy app, you can target the ever-increasing number of customers looking for the ease of online ordering, discreet shipping, and doorstep delivery. The convenience of not having to travel for medicines is a boon to patients with critical conditions, and with an online mechanism to support them, they would never go back to the old ways. 

This also reduces their dependence on another person for their prescription drugs, motivating them to take their health into their own hands.

 

The Data Says It All About B2B Medicine Delivery App

Whether you are in the retail pharmacy space or the B2B industry, having a B2B medicine delivery app is fast becoming a preference, if not a necessity. Experts predict that the global e-pharmacy market will increase from USD 49,727 million in 2018 to USD 177,794 in 2026. If pandemic-like situations prevail, this already high CAGR of 17% could also get a rapid boost. 

Local pharmacies have a considerable role to play in this growth. With a world-class B2B online pharmacy app developed by experts like EMed HealthTech, local pharmacies can easily tap into this multi-million-dollar market. Needless to say, if a business fails to capitalize on this, there would be hundreds of others to take its place.

We all have seen how poor technological readiness and inadequate infrastructures derailed access to proper healthcare services for millions of patients in recent times. With the right technological frameworks in place, you can save your business and ensure timely healthcare for thousands of patients.

 

Why Make the Shift to Online Pharmacy?

Health care services have traditionally been online, but the recent shift in customers’ perceptions has changed. The modern consumer prefers ordering online and wants everything delivered to their doorstep. Now that they have discovered the comforts of doctor consultations through video conferencing and online health test reports, there is no going back. Thanks to the COVID-led restrictions on the physical movement of people, the world has started taking the online world ever more seriously.

With fierce competition and the ruthless struggle for sales, local pharmacies that stick to the traditional ways are likely to suffer. On the other hand, the ones that invest in developing online ordering methodologies are future-proofing their businesses.

Powerful smartphones and high-speed internet had already put the world at people’s fingertips. Throw user-friendly applications into the mix, and what you have is a lethal combination for sales. For a B2B online pharmacy, dedicated apps expand the market reach and ensure sales in these changing times. 

 

Discover More About Online Pharmacy

The role of pharmacies may have historically been limited to fulfilling prescriptions given by medical practitioners, but with digital technologies, you can also tap into other avenues.

Providing Information to patients about appropriate healthcare regimes, diet, and lifestyle for their conditions is one way to go. You can also disseminate knowledge about the appropriate vaccination and preventive diagnosis to help patients get on the right track to health management. 

Credible information builds authority and brings customers into your ecosystem, enabling you to get customers without spending on advertisements and SEO. You can even turn these potential customers into loyal advocates for your services. 

 

How to Go About B2B Online Pharmacy? 

Whether your business is direct to patients or the B2B pharmacy industry, beginning the digital transformation for your pharmacy business is an easy, step-by-step process that promises excellent results for every model. 

Here are the tactics you can implement to ensure your business ushers into the new era of online services. 

  1. Form a digital base with social media channels, online business pages, and a B2B pharmacy website to keep your current customers updated with the latest offers, deals, and combos. Regularly posting and maintaining these channels also train the online algorithms to show your information to potential customers who search for similar services online.
  2. A dedicated B2B Online Pharmacy Application works wonders for smartphone users looking for quality e-pharmacy services. So, it would be fruitful to invest in a high-quality application with exciting features, a great user interface, and powerful performance. Custom-made applications developed according to your business needs would serve you better than standard models.
  3. Integrate your channels, phones, and online tactics into one cohesive ecosystem that allows you to stay on top of your game. Setting up analytics, online advertisements, and mapping your online business with maps helps customers verify your presence and build trust. Regular monitoring of your customer reviews and handling complaints is also an essential part of this process.
  4. Perform a weekly or monthly analysis of your data streams to understand where to put your focus, who to focus on, and when to take action. The details of your customer demographics and deep insights into your online data can help reveal areas of opportunity, which in turn helps in targeted advertisements and online campaigns to boost business.

  

EMed HealthTech is your partner in the digital transformation of your pharmacy and healthcare business. We design state-of-the-art B2B online pharmacy apps, customize them to suit your requirements, and are built to withstand the test of time. Our technological innovations have been tested and deployed with hundreds of businesses around the globe. To know more about our app and how it can help your pharmacy business, schedule a free online consultation with our experts today!