Date March 22, 2023
Client My Family Pharmacy
Technology
About Project
My Family Pharmacy LLP is a wholesale chain based in Ahmedabad, Gujarat. They are well known for their large distribution channel. They launched an ePharmacy aggregator marketplace to empower small medical owners and help them sustain themselves against the ePharma giants. Their B2C marketplace module connects local retailers, wherein the orders are assigned to nearby pharmacy stores. This platform connects local pharmacies in Ahmedabad city with their customers.
Key Challenges
They bring small pharmacy owners online and then do the marketing on their behalf. As My Family Pharmacy set out to implement this complicated concept in the city, they needed to convince both the medical store owners and end-users. They were also required to provide the delivery personnel facility to the pharmacies that didn’t have them, so they needed to verify the order delivery. It was pretty challenging to develop all the requirements while keeping the user journey smooth.
Solution
EMed HealthTech worked as a technical partner for My Family Pharmacy and developed an elegant platform that allowed them to scale quickly. EMed HealthTech also provided promotional content and banners to help them with marketing. We kept the UI minimalistic for easy onboarding. We also developed a delivery personnel app and integrated it with the main app to send order confirmation, order ship, and order delivered notifications. We also added digital signature functionality to confirm the order delivery.
Business Benefits
After launching their B2C marketplace on 1st April 2021, My Family Pharmacy is witnessing steady growth in the number of pharmacies onboarded. Their platform efficiently handles orders and can display and assign orders based on the customer’s location. As they have many pharmacies across the city, they can ensure same-day delivery and returns. Additionally, they can sell medicines from any pharmacy, so they always have most of them in stock.
Considering all these things, they are able to garner huge returns without investing much in infrastructure costs. Local pharmacy owners have welcomed this concept with open arms, as now they can compete against other big online pharmacy players. EMed HealthTech is proud to work with clients like My Family Pharmacy.
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