How Social Health Revives the Patient Journey?

How Social Health Revives the Patient Journey?

Access to online social connections has entirely changed the patient journey, and your brand strategy should evolve with it to effectively identify where your patients are.

A recent study surveyed about 2,371 patients across a diverse representation of health situations to better understand social health – the digital simply means by which health consumers engage about their health – impacts patient experiences.

About 95% of patients surveyed utilize online social resources for health reasons. Wonder, how can these resources be leveraged as mutually advantageous for both patients and pharma?

What is social health?

When we think of social health, we often think of social media; however, healthcare is more prominent than social media. Social health in the community, connection, and socialization of patients across the entire social sphere, including groups, messaging, communities, audio, and video.

In today’s hyper-connected digital world, patients seamlessly change from patient communities to social media platforms to peer-to-peer communications to engage healthcare professionals in digital content and conversation. All healthcare SEO is social – and that change is permanent.

Patient education. 

Patients today depend on social interactions to identify, connect, validate, and share. Social media has easily improved patients’ access to health care data and other educational resources. In the USA, 8 out of 10 Internet users seek health information online, and nearly 74% of these people use social media.

Healthcare patients can participate in online communities via social media and research, receive financial or moral support, set goals, and monitor personal progress. 

Patients trust other patients.

Patients often connect with other patients who have experienced a similar disease to understand its symptoms, treatment options, and how they overcome it and live a healthy life now.

When patients talk to these people, they can feel relaxed and get the information they require to act accordingly.

It’s more of a social journey.

In the early stages of checkups, patients often start as consumers of information and, after some time, evolve to become sharers. The techniques for consumption and sharing also evolve and are not mirror images of one another.

Recent studies show this with nearly 93% of patient influencers – compared to only 64% of non-influencers – sharing some essential health data they get with others.

Patient communities.

Patients are additionally utilizing social media to connect with other patients who got affected by similar kinds of diseases. Some social networking sites provide a venue for patients to access information, suggestions, and support from other patients who have experienced the same disease or condition. Moreover, Facebook groups often focus on specific medical conditions. These groups actively engage in end-to-end support and fund-raising efforts for affiliated groups and individuals.

A study showed 58% of analyzed comments within the Facebook pages of its communities show expressions of social support for others, proven through data-sharing, expressions of empathy, and encouragement to others. In fact, one participant commented, there are many days when these posts remind him that he is not the only one dealing with these same issues.

Patient influencers.

Given the superior level of trust that patients place in patient influencers, it’s no surprise that these patient leaders additionally drive patient behavior.

Moreover, patient respondents shared that when someone they considered to be significant shares information about a particular medication, 9 in 10 will ask their doctor about that information. Beyond that, 9 in 10 will further continue sharing it with others they believe to be interested.

Patient influencers within and outside patient communities inspire their communities to take meaningful action.


Social media is considered a new revolution in healthcare. It has completely transformed the way patients seek and share health information. Social media allows for any time anywhere access to and dissemination of information around the globe.

Just imagine a future in which patients tap their phones and understand where they are in their social healthcare journey. That vision of connecting patients to care and sharing data when and where they choose—is what digital healthcare is all about. When social healthcare systems focus on decreasing costs and increasing patient satisfaction, everyone will win.

However, this healthcare digital transformation doesn’t simply happen at night. Even though healthcare systems are forecasting their revenues rebound from COVID-19 restrictions, emergency department volumes remain around 75% of their pre-pandemic cap. It turns out that not all patients want to return to the complexities and inconveniences of healthcare digital marketing.

For better digital healthcare solutions, get in touch with experts at EMed HealthTech today!

How Digital Health Can Help Developing Countries in Advancing Health System?

Healthcare is one of the most important factors in any country’s economy whether it is a developing or developed country. During this global pandemic, digital healthcare services are growing exponentially. The world has more healthcare opportunities to fight against the healthcare crisis. At that time the developing countries are at a compelling disadvantage in responding to the crisis. Therefore either in the healthcare or economy,  the developing countries are likely to be hit the most by the pandemic. 


eHealth – A Major Challenge For Developing Countries:

Though there are defined and recorded benefits of eHealthcare, the adoption of digital health specifically in developing countries still remains a major challenge. Healthcare systems in developing countries often struggle to provide economical, high-quality, and globally accessible healthcare.  The low- and middle-income countries are facing the challenges such as high population, economic resources limitation, volatile national capabilities, limited internet bandwidth, and poor medical infrastructure, etc. 

Due to certain challenges, the developing countries are unable to obtain basic health care requirements and accomplish their health goals. If the known healthcare challenges of the developing countries are not settled by time, it can affect the whole world.


4 Main Areas To Be Focused To Overcome the Challenges:

Healthcare Digital solutions have proven to be valuable assets to highlight the key challenges, specifically by implementing technology and enabling better communication within & among various parts of the healthcare chain. Developing countries can focus on the below-mentioned 4 areas to overcome the above-mentioned challenges in implementing digital health. With this they can have a better scope in advancing healthcare:

  1. Digitize Healthcare Information 
  2. Improve the flow of Diagnosis and Treatment
  3. Better Delivery of eHealthcare Services
  4. Technology-enabled Healthcare Solutions

There is a need to invest in realistic efforts to overcome the major obstacles that developing countries have dealt with earlier and Today as well in adopting and accessing and implementing digital healthcare technologies.


Future of Digital Healthcare In Developing Countries:

Information and communication technologies are increasingly offering the tools and knowledge to improve health care, enabling health solutions that benefit patients as well as health professionals and institutions in both the private and public sectors globally. E-health can be used as the main source for the digital transformation of health conditions in the developing world, especially for those who are living in rural and remote areas.

Parallelly increased consumer demand for health services forces the health admins to adopt innovative tech solutions. Healthcare solutions need to integrate with information & communication technologies and digitize healthcare service distribution to initiate an e-health solution in developing countries. 

The actual purpose to help developing countries and increase their health care outcomes means to explore healthcare technology, which experienced a rejuvenation during the pandemic.

In fact, the healthcare market growth of the overall world will be supported by swiftly expanding healthcare IT infrastructure in developed as well as in developing countries. 


How Digital Health can Help Developing Countries?

A digital healthcare system can only be successful in a developing country if it is able to fulfill the requirements of different healthcare stakeholders. Countries should adopt the patient-centric approach. It is necessary for the healthcare organizations to serve and satisfy the patients first and then other healthcare entities as well such as doctors, physicians, researchers, clinics, hospitals, healthcare insurance, healthcare institutes, and government organizations.

Healthcare digital transformation with advanced technology will help to enhance the speciality of healthcare. Here are the technologies which can play a vital role in the growth of developing countries:

  1. IoT – Internet of things
  2. Virtual Healthcare
  3. RPM – Remote Patient Monitoring 
  4. AI – Artificial Intelligence
  5. Big Data Analytics 
  6. Blockchain 
  7. Smart Wearables 
  8. 5G
  9. AR – Augmented Reality
  10. VR – Virtual Reality
  11. The Cloud
  12. The Chatbots
  13. Healthcare Robotics
  14. Healthcare Analytics
  15. mHealth

On 19th Oct 2021, UNCTAD awarded investment promotion agencies (IPAs) from Costa Rica, the Netherlands, and the Republic of Korea for excellence in promoting investment in digital health sectors, such as manufacturing of medical devices, pharmaceuticals, and vaccines, in the production of personal protective equipment and more.


Here are examples of digital healthcare solutions that are strengthening health systems across developing countries:

1. HIPAA & FDA Compliant Healthcare applications will be used to provide remote patient monitoring. Healthcare custom apps allow healthcare professionals to overcome the limitations of face-to-face follow-ups and make the most from the healthcare practices. Here are the examples of Healthcare apps that can be used to advance the healthcare system in developing countries:

  1. Telemedicine
  2. Online Pharmacy App
  3. Medical Reference & Database Apps
  4. Healthcare Networking Apps
  5. EHR & EMR App
  6. Telehealth Mobile Apps
  7. Health Apps For Patients


2. GDPR & HIPAA compliant Healthcare Softwares increase patient outcomes, enable virtual healthcare, and automate healthcare workflows. Here are the examples of Healthcare Softwares that can be used to implement digital healthcare in developing areas of the world:

  1. Telehealth Software
  2. IoT Healthcare Software
  3. PMS – Practice Management Software
  4. HMS – Hospital Management Software
  5. LIMS – Lab Information Management Software
  6. e-Pharmacy Software
  7. Medical Billing Software


3. Healthcare IoT will allow the healthcare system to be personalized for the patients and doctors. IoT implementation makes it possible to collect and track user data and to offer real-time monitoring.


Wrap it up…

The Healthcare industry in developing countries is experiencing a drastic revolution due to the digital transformation. Digital health has also become the crucial factor for health organizations to move away from their traditional health model to a more customized, cost-effective, and patient-focused united health service model. To move forward from developing country to developed country, the adoption of digital health is one of the most required factors. They need to acquire the approach of eHealth and need to implement digital transformation in healthcare to be a more advanced healthcare sector.

We at EMed HealthTech help healthcare startups, small and mid-level businesses as well as enterprises to develop customized Healthcare applications and software by leveraging the latest technology. Our custom health solutions are the best fit for all of the healthcare stakeholders such as doctors, patients, pharmacists, clinics, laboratories, and hospital admins. 

We also help healthcare professionals and health organizations to grow their online presence and business through various healthcare digital marketing services such as SEO, PPC, Social media, and more. Kindly request a free quote at [email protected] for your custom requirement for digital health.