Online Pharmacy Service: Benefits of Building Pharmacy App & Website

Online Pharmacy Service: Benefits of Building Pharmacy App & Website

Online Pharmacy Service: Benefits of Building Your Online Pharmacy App & Website

The pandemic has forced almost all services to find a presence or migrate permanently to the online space to ensure their survival. While becoming a preferred way for customers to shop, it is also profitable for sellers. This is true for businesses in many sectors, including healthcare. Online pharmacies are on the rise and proving to be a financially lucrative model for healthcare companies. A recent market study estimates that online pharmacies will generate a revenue of around USD 210.35 Billion by 2028.

If you’re thinking about building an online pharmacy app, this article is just for you. Read on to learn more about the potential of online pharmacy apps, their applications, and their development.

 

Why Do Pharmacies Need an App?

With the global pandemic shifting consumer patterns, a large source of pharmaceutical revenue has shifted to online presences. However, with the potential to integrate more than just a medicine delivery system, online pharmacy services are competing to create a personalized user experience.

With an application online, a pharmacy can potentially integrate a lot of creative aspects into it, thus increasing sales and retaining customers. Some of them are:

  1. Give detailed information on the prescription, its side effects, and dosage.
  2. Online consultation with specialized doctors.
  3. Personalized sessions with certified pharmacists.
  4. Technical solutions to find alternatives to the prescription.
  5. Personalized setting to remind daily medicine intake.
  6. Alerts when incompatible drugs are bought together.
  7. Customized plans for continued purchases.

Bringing in these features and more innovative ideas are winning over more customers and bolting pharmacies to top positions in the market. These are proof enough that the pharmaceutical industry stands to gain from the online market.

Benefits of Having a Pharmacy App/Website

Here is a quick look at some of the perks of having an online application and/or website for your pharmacy.

  1. Low initial investments: An online presence means you can cut down on offline expenses like rent for the premises. It can also be run on minimal staff. The initial costs will however include developing a functional application.
  2. Low Risk, faster turnover: The risk associated with an online pharmacy is low compared to an offline pharmacy. You can also convert your physical space into a storage facility and use it to run a larger online presence.
  3. Consistent sale and customer retention: Unlike your brick-and-mortar pharmacy, your e-pharmacy is available 24×7. It caters to an extremely larger crowd than your physical pharmacy can afford. Hence you can expect, of course, decent marketing, and a steady and consistent sale. With personalized discounts and packages, you can also make sure you have higher customer retention.

Now, let’s talk about how to build an online pharmacy, its features, and possible rewards for business owners.

 

How To Start An Online Pharmacy?

One cannot emphasize enough the importance of a customer-friendly user interface when it comes to online pharmacy app development. In other words, the app should be easy enough for even less tech-savvy customers to navigate and use.

Before you add various features to your app or website, it is important to have an idea of the basic flow of the ordering and delivery process. Here’s a checklist to follow:

  1. Searchbar – to find the medicine or its alternative
  2. Verification – the app/website can verify prescription if necessary
  3. Cart – A cart is prepared to add medicines before checkout
  4. Order placement – users can order the products and choose the ideal shipping option.
  5. Payment gateway – a secure payment method featuring all payment methods.

The Core Features of an Online Pharmacy App

The core features of the application or website should cover all of the above processes and more. Here is a detailed look at the various core features that should feature in your website to make it functional.

  1. Exhaustive product catalog

Your online application should feature an exhaustive list of all your products, their availability, and details. This allows the customer to choose from similar products based on price or discounts. They can also track medicines that are out of stock, track orders, and make payments through trusted portals.

     2. Loyalty programs for regulars

A loyalty program or a discount card functions much the same way online as it is offline. But the chances of it being redeemed are higher in an online facility. Such options make sure customers come back again.

     3. Smart detections and QR scanning

It is easier for customers to simply scan the QR of a particular product or take a picture to check availability. Such systems help the customer find the medicine or its closest alternative.

    4. Customized deals and discounts

With a good marketing strategy, your online pharmacy can give customized deals and discounts to customers to increase customer retention. Special packages can be developed that take into account subscription model purchases.

     5. Feedback and testimonials

Genuine feedback can help improve customer service. Reviews and testimonials improve sales and increase the level of trust. Having a dedicated feedback section ensures building a relationship with the customer.

     6. Online Assistance

If the customer is unable to make a decision, there must be assistance provided on-site to guide them. A certified pharmacist can help customers make the right decision regarding choosing medicines.

      7. Connecting to offline stores

Linking your customers to your offline stores to redeem benefits will increase your customer retention at both online and offline stores. Having automatic location detection and clear instructions to reach your offline facility ensures you have a steady inflow of customers.

 

Final Thought

Like any industry that has created an online presence, the pharmacy stands to benefit too. It is a long-term investment and one that is going to cost you much less than you would anticipate in running a full-fledged offline store. The major expenses that you are bound to face are the ones required for web developing or application development. Once that is out of the way you can easily run your business without any hassles.

If you’re planning to build a medicine delivery app to expand your business, this is an opportune time to do it. Consult our team of online pharmacy app development experts to get started today!

Medicine-Delivery-App

Medicine Delivery App Development Guide for Online Pharmacies

The pandemic has driven healthcare systems and pharmacy retailers worldwide to embrace digitization. Medicine delivery apps have been a massive game-changer amidst the crisis, enabling consumers to get their medicines and pharmacy products delivered to their doorsteps while their lives were restricted indoors. Since then, these apps have grown in popularity as consumers get accustomed to buying medications online rather than from traditional brick-and-mortar stores. 

If you are in the pharmacy business and looking to shift to an e-commerce platform, this guide is for you. But before we dive into how you can start your medicine delivery app development from scratch, let’s look at some of the hottest trends for online pharmacies.  

 

E-Pharmacy Trends

Trends in the online medicine market indicate that:

  1. Online medical services may cross over USD 300 billion by 2025
  2. E-pharmacies are expected to show seven times growth to reach $3.7 billion by 2022
  3. The global pharmaceutical drug delivery market is expected to grow at a CAGR of 6.4% to reach $1.7 trillion by 2023

 

Top Benefits of Medicine Delivery Apps

Consumers often prefer medicine delivery apps due to the ease of use, wherein they can order medicines online with just a few clicks and have them delivered to their doorstep. Besides, there are advantages like privacy, no travel costs involved, easy check on medicine availability, and more competitive prices when buying online. 

For pharmacy retailers, the advantages that medicine delivery apps provide are:

  1. Improved customer base
  2. Improved brand building
  3. Enhanced marketing options
  4. Higher revenue generation
  5. Easy and secured payment

 

Popular Business Models of Medicine Delivery App

Single-Store Model: In this model, a single store or medical company develops a single integrated medicine delivery app and enlists all available medications. Users can easily browse through the medicines available, choose the required items, and place an order for delivery. You can sell medicines through this model if you own a single pharmacy store.

Aggregator Model: This model allows an investor or business owner to create an online pharmacy marketplace by collaborating with different pharmaceutical stores, enabling them to sell medicines through their mobile app. Customers get a wide range of options to purchase medicines from all enlisted stores.

Customer-Oriented model: In this model, you can create a direct connection with the customer without involving any middleman in the transaction. 

 

Key Features of Medicine Delivery App Development

As an experienced medicine delivery app developer, our team at EMed recommends a good medicine delivery app to have role-based user permissions. There should be four user roles – customer, pharmacist, admin, and courier delivery, with each role having a specific list of feature stacks. Let’s talk about them one by one. 

Medicine Delivery App Features for Customers:

 

feature-customer

 

  1. Registration and login – Customers need to be able to easily register and log in using a mobile number or email ID and password.
  2. User profiles – Customers should be able to manage their profiles, delivery addresses, payment details, etc.
  3. Prescription upload – A medicine ordering app development should allow customers to upload pictures of their prescription and get them reviewed by a pharmacist.
  4. Search medicines – It should be easy to search for medicines through filters.
  5. Drug Details – Before ordering, customers should be able to check the details of medicines, and manufacturers and compare prices. And also able to find generic alternatives to branded medicines. 

 

Medicine Delivery App Features for Pharmacy:

 

pharmacy-features

  1. Easy account set up – To enable quick, easy onboarding for pharmacies. 
  2. Store details – Pharmacy owner or manager should be able to add, change, and remove medication lists and information related to medication.
  3. Digital prescriptionsPharmacists should be able to review uploaded digital prescriptions.
  4. Product management – To help the pharmacy owner manage and update product details.
  5. Order management: Pharmacists should be able to manage order processing and returns. 
  6. Category: Add & Manage product category and sub-category
  7. Manage payments – To receive payments directly and track all payment details in real-time.
  8. Import Products: Import Products in bulk for a specific category with the help of a sample xls file
  9. Discounts and offers – To provide discounts and offers on medications as part of marketing strategies.
  10. Order history – To give users access to the complete history of their past orders.
  11. Ratings and reviewsTo view and manage user reviews and ratings.

 

Medicine Delivery App Features for Admins:

admin-features

 

  1. Dashboard – Admins should be able to view and manage all ongoing orders, active pharmacists, customers, delivery personnel, and overall earnings on a single web view.
  2. Inventory – To help manage medicines inventory and notify on low stocks and expiry dates.
  3. Manage customers and suppliers – To manage registered customers, suppliers, and manufacturers.
  4. Manage Store: Super admin can enable/disable/delete the listed pharmacy stores.
  5. Assign order based on location: Super admin can view the customer orders and the orders will be assigned to the nearest store from the delivery location.
  6. Analytics and reports – Admins should be able to check all operational data and statistics to create reports on business workflow.
  7. Marketing actions – To take marketing activities based on analytics and reports to attract customers and increase business.
  8. Payment collections – To keep track of weekly, monthly, and yearly earnings.

 

Medicine Delivery App Features for In-house Courier:

in-house

 

  1. Manage Profile
  2. Set Status of Package Delivery Progress
  3. Order Notification in Real-time
  4. Track Delivery Route
  5. Call or Text Customers for delivery coordination

 

Cost to Develop an Online Pharmacy App

Now that you’ve decided on medicine delivery app development, the model type, and features to be integrated, it is time to consider how much the app will cost. 

The cost of developing a pharmacy app depends on the following factors:

  1. Number of dashboards and features in each dashboard
  2. Hourly rates of the medicine delivery app development company
  3. Number of platforms (iOS, Android)
  4. UI/UX design
  5. App maintenance cost
  6. Back-end integration and testing

 

Medicine Delivery App SDLC

The software development life cycle (SDLC) of our medicine delivery application is as follows:

  1. Analysis – Our expert team will analyze user requirements and use them to prepare technical documentation
  2. UI/UX Design – The next stage is developing the interaction between design elements and finalizing the UI/UX of the app.
  3. Development – Once the app design is ready, the front-end and back-end coding are integrated to create a fully functional app.
  4. Testing – The app is tested to check the key areas like usability, security, interface, etc.
  5. Deployment – After thorough testing and re-testing, the app is deployed to the server using FTP, and subsequently final test is performed.
  6. Maintenance – Once the app is published, we provide maintenance and support to ensure smooth, bug-free operation. 

 To know more about Medicine Delivery App Development: How Your Pharmacy Can Sell Online? check this out.

Frequently Asked Questions

  1. What platforms can you work on?

 We work on the most popular app development platforms like Android and iOS. 

  1. How much does it cost to develop an app?

According to our estimates, a basic medicine delivery app may cost anywhere between $25,000 and $40,000, while the ones with more advanced features can cost as high as $40,000-$70,000. 

  1. Why should I hire EMed Healthtech for developing my medicine delivery app?

EMed Healthtech is a leading medicine delivery app development company with years of deep industry experience and proven expertise in building precise apps based on the client’s needs. We have custom and cost-effective app development solutions for start-ups and established businesses. 

If you want to explore building a medicine delivery app with us or simply wish to learn more about our app development services, get in touch with us today!